iHub Research and Research Solutions Africa conducted a 6-month study in 2012 to increase the understanding of usage of mobile services, products, and applications at the Base of the Pyramid (BoP) and to understand their potential for economic and social empowerment. With the cost of mobile devices decreasing and such devices increasingly being considered as basic commodities, even amongst the BoP, iHub Research was commissioned by infoDev to conduct a follow-up study with a small sample of Kenyans living on less than $2.5 USD/day to better understand how they use their mobile phones for work-related activities and to earn a living. More Details on their Site
Tech360 Correspondent