#BuniEntrepreneurshipBootcamp Day 7: Sales & Marketing for Startups

Learnings from Alban James CEO and founder Apex Media,  event management startup and learnings from Tyler Bosmeny CEO of clever during the Y-Combinator and Stanford Entrepreneurship Program.

Day 7 of Buni Entrepreneurship Bootcamp started by watching the video by Tyler Bosmeny CEO of Clever. The video took us to the discussion on which strategies African startups should adopt for sales and marketing.

The more you talk the more you say things people don't like about your product, just listen #BuniEBC @brompo @AlbanyJames1 @BasilMalaki

— Jumanne Mtambalike (@J4Mtambalike) June 2, 2015

African startups usually spend a lot of time and resources building great products and spend a little time getting users feedback and strategizing on market entrance. The wrong strategies on the market entrance are what makes most of the startups (products) to die at very early stages of their life cycle. 

Continue going there until they shoot you on the leg, Sales for Startup @AlbanyJames1 #BuniEBC @GoogleForEntrep @googleafrica @AfriLabs

— TechBOX Show (@TechBOXtz) June 2, 2015

The value of innovation is very high for the new startup compared to the companies already existing in the market hence the need to market and push more on sales for your product become inevitable. 

Sales is like approaching a girl most of the time an early no means yes be persistent @AlbanyJames1 #BuniEBC @brompo @BasilMalaki

— TechBOX Show (@TechBOXtz) June 2, 2015

Resources

 More resources to be shared....