Actually I was
doing some research on how should someone charge for advertising on their blogs
or sites. I have been receiving some questions about the issue for some time
now. I have been blogging since 2008, during this time I have experienced so
many things but among the hardest things am how you can make money through
direct adding of banners on your site from vendors for the purpose of the
advertisement.
Among the
main challenges is anticipating the worth of your site and how much you should
charge for the service you are giving and wither the price you are mentioning
to the client worth it. First you should
know that traffic is what decides everything wither to charge 10USD per ad or
10,000USD per ad. Some blogs and site have 6,000,000 hits per day while some
has less than 100 viewers per day.
This is the
simple trick I learnt way back when I was starting cooperate blogging. The
formula is simple I learned from a popular entrepreneurship blog. Although it
doesn’t apply all the time but it really works especially to the amateurs
people with less than 1000 Blog or site viewers per day.
Consider: You can charge X
dollars per month, per ad, with X being equal to your daily visitors count
divided by ten. So
if you get 600 visitors per day, you can expect to make $60 per banner ad.
Then the next time when the client
come to you and ask you how much would you charge me for putting banner in your
site you can consider this trick. The other things which might affect the
formula are position of the ads, the audience and client of course.
TECH360 Correspondent