Content will be packaged and distributed via satellite
delivery and Internet Protocol Television (IPTV) as well as traditional
terrestrial formats
LAGOS,
Nigeria, February 28, 2013/ -- The Bloomberg Media Group,
a division Bloomberg L.P. (http://www.bloomberg.com),
today announced a multi-year rolling partnership agreement with Nigeria-based
content provider, Optima Media Group, strengthening Bloomberg’s position as a
leading supplier of global business and financial news television across the
African continent. This partnership will create a new entity – Bloomberg
Television Africa.
Launching
in the second half of this year, Optima Media Group will produce three to four
hours of business programming per day which will be available to African
viewers across the continent via Bloomberg’s English-language EMEA feed. Optima
Media Group will engage its existing content and distribution channels to
supplement Bloomberg's English-language international news and analysis across
Africa.
"The
agreement with Optima Media Group will dramatically accelerate Bloomberg
Television’s presence and reach in Africa,” says Andy Lack, CEO Bloomberg Media
Group. “It is the latest component of our wider strategy to partner with
leading providers in markets that have a compelling economic growth story. This
has already seen us strike similar partnerships in India, Turkey, Mongolia and
the Middle East. In doing so, we are able to provide viewers with the sharpest
global business and financial insight as well as highly-localised and market
specific content.”
"Bloomberg
Television Africa will provide a dynamic and relevant context for the coverage
of financial news across the continent. The programming will highlight the
business in everyone - from everyone in business,” said Rotimi Pedro, Group CEO
at Optima Media Group Ltd. “We look forward to working closely with Bloomberg
Television to bring together top CEOs, policymakers and thought leaders to
explore what fuels African growth.”
Localised
and international Bloomberg Television content will be packaged and distributed
via satellite delivery and Internet Protocol Television (IPTV) as well as
traditional terrestrial formats. The partnership deal applies to all of
Sub-Saharan Africa.
Content
will be produced in Lagos, Johannesburg, London and Nairobi with dedicated
presenters, reporters and producers based in each market.
An
executive producer from Bloomberg will be appointed to work alongside Optima
Media Group to assist in the production of the channel’s economic and business
coverage drawing on Bloomberg’s extensive financial and economic data from the
Bloomberg Professional service and reporting from Bloomberg's 2,400 journalists
in 146 news bureaux across 72 countries.
Distributed by the African Press Organization
on behalf of Bloomberg L.P.