AMSTERDAM,
Netherland, March 11, 2013/ -- Exset
(http://www.exset.com),
pioneers of TV ecosystems for emerging markets, has today revealed how the
technology behind its pioneering Digital Monetisation System (DMS) works,
facilitating the transformation and monetisation of television platforms across
Africa.
Gary
Ellis, Chief Technology Officer with Exset, says, “To make this project work we
needed to develop an ecosystem – now called the Digital Monetisation System
(DMS) - that allows additional interactive services over and above TV via
digital networks at an incredibly low price point for operators – our target
for set-top boxes is $20 per unit, which we’ve met. This means that revenues
can be generated not only via a very low subscription fee, but also via
interactive transactions and information dissemination.”
By taking
the popular application model whereby the core processing is carried out
centrally with the content then distributed when the application is accessed
via the TV screen, low power set-top boxes can be deployed to receive services.
Exset has created a flexible and graphically pleasing template-based onscreen
system that’s populated using an Exset-developed content publishing technology.
This can be accessed via those who have paid to disseminate content, be that
government departments like health and education, local service providers or
teleshopping operations. This interactive content publisher is accessed via the
internet and is similar in concept to a website content management system.
Ellis
says, “The publisher is the key to the business model. The interactive content
can be changed through the day to suit different demographics, from the young
to the old and anywhere in between depending on the time of day. The content
distribution carousel rotates every two minutes so that the content can be
truly dynamic. Operators can then sell space and access to the publisher.
Digitisation in developing countries is about getting a 200-300 Mbit/s pipe
into people’s homes of digital data – effectively that’s what digital broadcast
networks allow. Most of it will be used for TV channel delivery but there’s the
opportunity now to get vital services – as well as lifestyle interactivity –
into people’s homes.”
Rahul
Nehra, Global Head of Sales and Marketing at Exset, says, “Across Africa the TV
screen offers the most potent and low-cost way of reaching populations on the
wrong side of the digital divide. Exset is proud of the technology that it has
developed and the fact that by keeping the cost of receivers so low, access to
the technology is open at all points along the chain – from pay-TV operators to
those who wish to deploy interactive services to the end user.”
Distributed by the African Press Organization
on behalf of Exset