The business development in Africa differs in ranges of challenges arises,in front of the Business firm.The environment that Surrounds the firm's operation,is the important thing to consider when opening Business in Africa.
I had been working as marketing personnel for several companies and saw how the firm's challenges are growing up if the whole firm do not play an important role in marketing.Then,it is the conclusion in my head that once you as the team, working as marketers for you Business,you will all be able to say that you are doing business.
The Friend's of Usambara Society is one of the successful organization in which we deployed the strategy of using the whole stuff marketing team ,hence at the end of the year we had a static of almost 7000 tourists visiting the destination.
Africa is still a room for critical business enterprenuer to see,as there a lot of problem that can be solved by business firms since the product of services have great room to be initiated.There are some several number of marketing methods that are usefull when dealing with business in Africa:
To intergrate your marketing plan with the local tools;
When it comes to a process of marking up the brands in the hearts of your customers,using local tools such as signboards,magazine,news papers and the radio is the best way since most of the people uses the best part of communication.It is also not mean stop using higher marketing tools such as Facebook,Twitter,and the Youtube,but it generally implies to localize the message to the segment.
Creating a social web and apps;
Like in any other part of the grobe,It is easier to segment and show how your service is worth by gathering the audience in a web-mobo apps.As the webs moves to mobile the is the great chance to use this caption of technology into the African segments since there are few webs and mobile apps that are social interactive and supportive to organization activities.
Attending local and International events;
Attending events that are social valuable it is very important since you increase the chances to see your customer physically and know why are they real interested in your products.Hangout or giving free t-shirt with your brand is common thing but very successful way of interacting with people and the brand will be clearly seen to all.
One among the service company such as subway, Coca-cola, Tigo and Vodacom Tanzania are one of the big companies that have been deploying this method as the part of their general formula and are successiful.
PS:please lave comments about how you feel your stragy is working.I can't wait to hear from you.