Recently most of the East African companies both small companies and giant companies have been using Facebook to advertise their commodities and reaching their customers. For those who have been able to to pay the charges for putting ads they just pay the charges and others have been advertising indirectly by posting pictures, creating groups and Facebook fan page for the products or services.
Facebook has been a major source of traffic to many commercial site through the ads and community pages they have created in Facebook.With over 500 million users, Facebook is now used by 1 in every 13 people on earth, with over 250 million of them (over 50%) who log in every day. The average user still has about 130 friends, but that should expand in 2011. The Mobile companies, Banks, Local media people and social sectors have been using Facebook and other social networking sites to interact with their audience directly that proofs the power of the social media has the advertisement tool.
Currently in Tanzania most of the T.V and Radio programmes they are using social networking sites to receive comments from their audience at the same time marketing their shows to the public. Some people in the industry they are predicting the future of advertisement have already started and soon the television ads would be doomed.