FACEBOOK’s DESASTROUS IPO: CEO Mark Zuckerberg’s View?


Mark Zuckerberg
On May 18, 2012, Facebook, Inc.  went made its Initial Public Offering and issued its shares to the general public, Before that date it was seen as becoming the next Google , valued at 100 Billion USD others even anticipated its IPO to be Bigger than Google. On the opening of the IPO facebook shares sold at $38 per share valuing the company at a staggering 104 Billion Dollars the largest valuation to date for a newly public company making it’s 27 year old CEO mark Zuckerberg even Richer and seemed like everybody wanted to invest on facebook.
But now, barely five months later, Facebook shares have lost almost 47% of their value and many investors have lost their money and others are whining and calling for the resignation of Zuckerberg from the position of CEO.
What Went Wrong?
American Stock Market, viewed and envied by us third World folks as the most efficient stock market in the world, They way we see it, if there is one place in the world where a company cannot be wrongly valued much less massively Overvalued is at Wall street, Besides, People in the US are not in the habit of investing their money without having really good reasons to do so, After what happened in the Dot Com crisis of the 2000s with grim stories of the Infamous ENRON and WORLDCOM, only fools part with their money without reasonable amount of research.
Or maybe not, Could it be that people are not calculative rational beings Economics professors tell us they are? Some argue that most people who invested on facebook did not even take the time to read the IPO prospectus and the letter Zuckerberg wrote to the “to be Investors” at the time, Seems people looked at certain factors which led them to give the company much more value than it really had, For example; Facebook has almost 1 billion users all over the world, It is projected that facebook will have a 17.7% of all online ad revenue by the end of the year  while yahoo will have 13.1 and Google 9.3%. By the end of the year 2011 Facebook had projected revenue of USD 4.2 Billion. 
Looking at these factors, many an investor felt like investing on Facebook was a right thing to do forgetting more important indicators of this company’s Value like the fact that almost 50% of its users are using Mobile devices now which results in much less revenue, Also there is much chatter among High end Business people that Facebook advertising is not as effective as traditional modes of marketing, this includes a research from a Professor Ben Edelman of Harvard Business School who basically doesn’t think Facebook advertising adds any value to one’s business, He compares it to advertising on the Far side of the moon hoping that when Aliens finally get here they will know what to Buy!!.
What is CEO Mark Zuckerberg’s View?
Mark Zuckerberg, a 27 year old Harvard dropout founded facebook in his dorm room 8 years ago, as he himself says he did not think or plan that It will become a company. Many people who know him say he is not the type of person to crack under pressure and also he doesn’t care much about money and material things, in His letter to investors he states clearly that his plans for facebook are Long term extending for Decades and not months or a few years, So a crisis only a few months from the IPO is nothing to make him flinch.
Zuckerberg’s standing point is clear in his letter to investors; He says “….Facebook was not originally founded to be a company. We’ve always cared primarily about our social mission, the services we’re building and the people who use them. This is a different approach for a public company to take, so I want to explain why I think it works….” meaning that Facebook’s main aim is to create the products and services that help people connect and share, it is not to make money out of those products, simply put, Facebook raises funds to create the social products and does not create the social products to make money.
However this turns out, I think Facebook has revolutionized this world, and from my point of view, a company with 1 billion users is worth to be part of. What is more important than High share value is having users who will keep using your services, after all, I don’t think anybody expected Facebook’s value to keep increasing up and above $104 Billion, and despite all that At $18, using the correct share count (2.7 billion), Facebook is still valued at almost $50 billion.
Victor Joseph Mnyawami is the Founder and Chairperson of Beeble
accountingdegree.net
TECH360 Correspondent