LUSAKA, Samsung
Electronics, the South Korean firm making
optics and digital imaging products, is planning not only to enter the African
market, but to create an entrepreneurial attitude and build infrastructure
around, the Post of Zambia reported on Wednesday.
The company's chief operations
officer George
Ferreira made the disclosure
ahead of the company's Zambia Week, where its employees will spend their time
in doing voluntary community work. He said the company was committed to
continue expanding its presence on the continent.
"Samsung
is also determined to participate in the many communities in which it operates
because we understand that being successful in Africa requires an
entrepreneurial attitude and commitment to help create the market and
infrastructure around it, not just enter it," he was quoted
as saying.
The company, he said, will build
products and programs for Africa's unique needs, resources and conditions.
Beginning this week, Samsung will be
hosting a number of employee volunteer programs in Zambia that would be rolled
out across Africa where employees will assist in providing much needed Information and Communication Technology (ICTs) resources and restoration of community centers.
The company will also be supporting
the consumer community by offering free services and repairs of Samsung
products and raising awareness of dangers of counterfeit products. (Xinhua)