On the
research carried out by by InterMedia Survey Institute with Synovate and
Ricochet Research on Tanzania mobile money systems between September and
November 2011 quarter one report found that large part of the mobile money
users in Tanzania they are using M-Pesa services than other service providers,
followed by Tigo Pesa.
The study
found out that 91 percent of the Mobile Money users have awareness on M-Pesa services
while 20 percent of them have used the service at least once. The study was
carried out on individuals who are above the age of 15 in different areas of
Tanzania city and provinces. The only Mobile Money service operated by the Bank
to emerge in the study was NMB Pesa Fasta the mobile money (banking) service
which is provided by the local bank National Microfinance Bank (NMB) to its
customers.
The other
Tanzania Mobile Giant Tigo with their mobile money service “Tigo Pesa” found
itself on second place with 65 percent of Tanzania having awareness of the services
and 5 percent of them actually are using the service. Others included in the research
are Zantel with their service Zantel (Z-Pesa ) and Airtel Money. The general
awareness of all the service according to the study 93 percent of the people is
aware of the service and only 24 percent of them are actually using the
service.
The
Introduction of Mobile Money services have been a great achievement of the
mobile companies in Tanzania and as the service grow the number of customers
using the service intensify. The ease of access of money, efficiency and
flexibility of the service are among the major contributors of the success of the service in Tanzania
although more effort should be invested in making sure the number of users
increase tremendously. For More Details on the survey see the PDF file.
TECH360
Correspondent